BBA

BBA

The managerial activities at small enterprises are a responsibility of owners while in multinational companies and large scale organizations, managerial responsibility is given to a hierarchy of skilled and certified professionals. The most valuable employees are those who have not only a sound knowledge and understanding of the various parts of a business, but those who are quick learners and team players with leadership potential. Business activities are multifaceted and thus call for professionally qualified experts in business administration. The Bachelor of Business administration programe is designed around a set of modules that are common to all pathways. These modules cover general business functions, strategic management and organizational analysis. These modules also guide a aspirant towards the achievement of the generic post-graduate goals of strategic awareness, developing leadership potential and understanding the theory and practice of international business.